Friday, May 8, 2020
Why Ive pared down my offerings - and my business mission! - When I Grow Up
Why Ive pared down my offerings - and my business mission! - When I Grow Up Within the past couple months, Ive made some BIG decisions. The decision to no longer offer Running Over Writing Roadblocks a workbook I made 3 years ago as a download on my site. The decision to transition my Grown Up Gigs interview series from video to a podcast. The decision to close The When I Grow Up Clubhouse my community site thats been open for almost 2 years this past Monday. The decision to take less one-on-one clients and, instead, offer smaller coaching packages to my upcoming Career Campers. These decisions, as you can imagine, were not made lightly. Some of them were truly nerve-wracking and filled with tons of resistance. But behind it all, there was just one thing. Its the thing thats behind my business evolution. Its the thing thats been clear for quite a few years, honestly, but I was too scared to pinpoint. To take action on. To embrace. I want to be the catalyst for creative women to identify their passion-based lifestyle biz and have the courage to pursue it. The first 5 years of When I Grow Up Coach LLC have been about discovery, activation, and next level-ness for creative types when it comes to their passionate careers. But the next 5 years? Its about the discovery, the ignition, and the proof. To bring that message home, I have to walk my talk. And ya know what? It goes against every piece of business advice Ive seen. I know that taking this angle in my biz will have me searching for new clients all the time, instead of rolling over my discovery clients into activation clients, for example. My sales funnel (ugh, I hate that gross term)? Its gonna be pretty obsolete. But the way that it feels? It feels right. It feels like me stepping into all Ive learned. All Ive experienced. All that I can uniquely offer. All the facets of who I am, what I do, and how I help. All I wanna work on and all I wanna be known for. So, for now and the forseeable future, my offerings will be these: my free Grown Up Gigs interview series (as well as my blog and newsletters) my $9.99 Amazon book, An Effective Escape: Leaving Your Day Job Without Living In Your Parents Basement my 32-video, 122-page workbook, $99 CreativeLive class, Create Your Dream Career my 3-month-long course, Career Camp, which helps creative women discover their dream biz for $497 or $997, depending on if they want one-on-one sessions to go along with the group dynamic 12 one-on-one coaching sessions ($897/month or $3397 total with pricing going up by this time next year) Its so important for me to have these different touchpoints at different price points, spreading the grown-up gospel that its possible to have a career you love and still pay the bills. As I wrap up this post, Im surprised about how good and free and empowered I feel. Stepping into your truth and expertise (I hate that word, too!) even when its a direct opposition to what youve been told is always always always a good feeling. Its actually the feeling I always search for with my clients. Its funny to think that its an infinite cycle. I feel this way and do my best work, which allows my clients and Campers to feel that they can do their best workand I feel fulfilled all over again. A grown-up, passionate cycle of life and business bliss! Dont forget that tonights my free webinar, How to Discover Your Meaningful Biz (in 5 Easy Steps!). Get on this list to join us live and/or get the recording!
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